Ivy Sinclair, founding editor of Only Fresh Wear

The editor

Hi, I’m Ivy Sinclair.

I’m a fashion stylist, and Only Fresh Wear is my honest style guide for the modern woman who’d rather own fewer, better things. I started it because I was tired of brand copy that never tells you the trade-offs — the way a fabric pills, where a hem falls, whether a dress is actually see-through.

So I test elevated everyday pieces the way you’ll really wear them — from work to weekend, day to night — and write it up like a well-dressed friend would: warm, confident, and completely honest.

What I test & how I work

A three-step honesty test

Nothing gets recommended from a product page alone. Here’s exactly what happens before a piece earns a place in the edit.

01

I source it

I pull pieces I’d genuinely wear — across denim, dresses, activewear, shoes and accessories — not whatever pays the most.

02

I wear-test it

Real days, real washes. I note the exact size I wore, how it sits, and whether it survives a full week of use.

03

I rate it honestly

Fabric, fit and cost-per-wear decide the verdict — and I always tell you what a piece can’t do.

About the author

Ivy Sinclair

Fashion Stylist & Founding Editor

A stylist who believes great style is quiet, considered and genuinely wearable. Ivy personally tests every piece featured on Only Fresh Wear and stands behind the honest, no-hype verdicts you read here.

  • I only recommend what I’d wear myself
  • Every review lists the size worn and real fit notes
  • Affiliate links never change the verdict
  • Fabric composition and cost-per-wear over hype

Only Fresh Wear

Let’s build a wardrobe you love

Start with the reviews, or book a one-to-one styling session and put them to work.