Frequently asked questions

Every piece is styled and worn in real life before it earns a spot — no recommendations from merchant copy alone. Ivy weighs fabric composition, fit and cost-per-wear, then writes up the honest trade-offs, including what a piece can’t do.

It’s clothing that looks considered but works for real days: pieces that transition from work to weekend and day to night, in fabrics that hold up. Think a perfect straight-leg jean or a column slip dress — not one-wear trend buys.

Yes — that’s the whole point. Each review lists the size worn and how the item sits (runs true, size down, high rise, and so on) so you can order once instead of buying three sizes to compare.

Some links are affiliate links, which means we may earn a small commission — at no extra cost to you — when you buy through them. As an Amazon Associate we earn from qualifying purchases. It never changes which pieces we recommend or what we say about them.

The edit is refreshed as pieces restock, get discontinued, or are replaced by something better. When a long-time favourite changes (a fabric update, a fit change), the review is updated to reflect it rather than left stale.

Ivy Sinclair, a fashion stylist and the founding editor. She fronts the publication, tests the pieces herself, and writes in a warm, no-hype voice — like a well-dressed friend telling you what’s actually worth buying.

Yes. Beyond the free reviews, there are paid styling sessions — from a quick capsule audit to a full seasonal wardrobe plan. See the styling options on the homepage for what each tier includes.

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