The honest-buying tool

Cost-per-wear calculator

Price is only half the story. A $180 coat you wear all winter can be better value than a $30 top you wear twice. Move the sliders to see the true cost per wear — the number I use before every buy.

$
× / week
years

You’d wear this roughly 312 times over 3 years.

Cost per wear

$0.38

A keeper

Excellent value — this is exactly the kind of piece worth investing in.

The rule of thumb I live by

Under about $1 per wear is an easy yes. Aim to build a wardrobe of low-cost-per-wear staples, and let the occasional splurge earn its keep over years — not one season.

See pieces worth the cost per wear